we're about bringing your employee value proposition to life
not just marketing it

We aid organisations in defining and communicating what makes them great places to work - so that they can attract and retain the right people, whether that's employees or volunteers.

Importantly we help to activate this proposition so that it is the lived experience.

Because doing great work isn't always enough if people don't understand why they should be a part of it or if there is an inconsistent experience.

LET'S chat

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The good news? Most of these challenges aren't recruitment problems.
They're clarity problems.


  • Finding it hard to retain your awesome people
  • Struggling to stand out in a competitive talent market
  • Receiving applications, but not from the people you're hoping to attract
  • Finding it difficult to clearly articulate what makes your organisation different
  • Competing against organisations with bigger salaries or stronger brand recognition
  • Trying to attract both employees and volunteers, but don't know where to start


You know your organisation has a defined purpose and that it makes a difference.

You know your people are doing meaningful work.

But when it comes to attracting and retaining the right people, something doesn't quite connect. Maybe you're:

sound familiar?

our services

Develop

Activation and embedding of your EVP

Deliver

Build a clear message that reflects 

Define

Insights and data focused

Discover

I work across four stages to help organisations uncover what makes them unique, articulate it clearly and bring it to life.

a simple approach that delivers outcomes

Upskill of teams to be self sufficient

Most importantly, you stop relying on assumptions and start communicating what genuinely makes your organisation special.

You can: 
  • Have a higher chance of retaining your best people
  • Get clearer on what matters to employees, volunteers and candidates
  • Attract people who genuinely align with your organisation
  • Improve the quality of candidates coming through the door
  • Create greater consistency across recruitment and communications
  • Strengthen employee and volunteer engagement
  • Build a reputation as an employer people want to be part of
  • Reduce reliance on salary alone to compete for talent
You can: 
  • Have a higher chance of retaining your best people
  • Get clearer on what matters to employees, volunteers and candidates
  • Attract people who genuinely align with your organisation
  • Improve the quality of candidates coming through the door
  • Create greater consistency across recruitment and communications
  • Strengthen employee and volunteer engagement
  • Build a reputation as an employer people want to be part of
  • Reduce reliance on salary alone to compete for talent

When your EVP is clear and consistently applied, good things happen.


what this means for your organisation

The tricky conversations.
The hidden insights.
The "we know we're a great place to work, but we can't quite explain why" moments.
I bring together strategic thinking, practical action and a healthy dose of straight-talking to help organisations create employer brands that actually work.
No unnecessary jargon.
No 100-page strategy documents.
Just clear thinking and practical outcomes.
I genuinely love helping organisations to get the most out of their EVP.

We've built Employee Value Propositions across multiple industries but more importantly have some of the strongest experience nationally in aiding organisations with embedding their EVP, so that it runs far deeper than a marketing campaign.

why bespoke?

let's chat

If you're looking to attract, engage and retain the right people - and want a practical partner to help you get there - we'd love to connect.

Ready to make your employer brand work a little harder?